StreamTV Europe made its debut in Lisbon this April – and it didn’t take long to establish itself as a key moment for the industry. Over three days, the event brought together leaders from across the streaming ecosystem, all focused on one question: where does TV go next?
The answer, echoed across stages and side conversations alike, is clear—platforms are taking center stage.
As both a sponsor and active participant, V was deeply embedded in the conversations shaping this next phase—contributing not just to the dialogue, but to the direction of the European TV landscape.
Platforms, Power, and the Next Phase of TV
V CEO Guy Edri took that conversation further in his keynote and roundtable appearances, outlining a clear vision for the next phase of television—one where the lines between linear, streaming, and FAST continue to disappear.
At the core of this vision was a simple but powerful message: “TV is TV.”
Regardless of how content is delivered, the user experience—and the way the industry measures success—needs to reflect a unified reality.
Building on that, Guy announced the launch of the V Index, a neutral and independent measurement system designed specifically for modern TV. Unlike legacy approaches, the V Index aims to capture all forms of content consumption—from traditional broadcast to streaming and beyond—providing a more complete and comparable view of audience behavior.
The announcement directly addresses one of the industry’s biggest challenges: fragmentation in measurement. As platforms, services, and formats multiply, the need for a consistent, cross-environment metric has become critical.
This perspective was widely reflected across the event, where leaders pointed to the growing influence of platforms as the connective layer between content, audiences, and revenue.
A great summary of this broader shift can be found in Media Play News’ coverage:
https://www.mediaplaynews.com/streamtv-europe-speakers-cite-growing-importance-of-tv-operating-systems/
Driving the Conversation Forward
Beyond the keynote stage, V continued to play an active role in some of the event’s most important discussions.
Denis Ostir joined a roundtable on measurement—bringing further depth to the conversation around standardization and accountability in a fragmented ecosystem.
He also appeared on the Media Odyssey podcast, sharing perspectives on where the market is heading and what it will take to unlock the next phase of growth.
From Conversations to Collaboration
As much as StreamTV Europe is about ideas, it’s equally about execution.
Across the week, we held numerous meetings with partners across the ecosystem—resulting in new collaborations, strengthened relationships, and tangible business momentum.
We also hosted a reception for over 100 partners and guests, bringing together the community in a more informal setting and reinforcing what events like this do best: turn conversations into real partnerships.
A Major Milestone
The momentum around V was further reinforced by new data from Omdia, which projects that V will become the #3 TV platform in Europe by 2026, reflecting the continued rise of new platform players in the region.
The announcement strongly resonated across the industry and was widely picked up by major media, including the Financial Times:
https://markets.ft.com/data/announce/detail?dockey=600-202604150716BIZWIRE_USPRX____20260415_BW032885-1
You can also read the full Omdia announcement here:
https://omdia.tech.informa.com/pr/2026/apr/vidaa-set-to-overtake-lgs-webos-in-europe-as-chinese-tv-brands-gain-ground
What Lisbon Made Clear
If there was one clear takeaway from Lisbon, it’s this:
the European streaming market is entering a new phase—one defined by platform scale, smarter monetization, and closer collaboration across the ecosystem.
StreamTV Europe didn’t just reflect that shift—it accelerated it—and V is actively helping shape what comes next.
For a broader industry roundup from the week, see TVREV’s coverage:
https://www.tvrev.com/news/wir20260417
