HomeOS (Formerly VIDAA OS) is an open, flexible platform built for speed, scale, and partnership. Key differences include: an open ecosystem running on more than 400 TV models across multiple brands; integrated services such as payments and AI assistance that create new opportunities for retailer growth; and a fast, intuitive user experience engineered to stand out on the showroom floor. These strengths help retailers differentiate their assortment, improve customer satisfaction, and unlock long term value.