DigitalsCom to Represent Prime Showcase Advertising in Türkiye
V has signed a new advertising partnership with DigitalsCom – The CTV Powerhouse, which will become the official advertising distributor for Prime Showcase in the Turkish market from September 2026. The partnership covers approximately 200,000 Vestel, Hisense and Toshiba Smart TVs powered by VIDAA OS. Prime Showcase is one of V’s most valuable advertising formats […]
VIDAA OS Powers Five EISA Award-Winning Hisense Products
The EISA Awards for 2026–2027 have been announced, with VIDAA OS powering five of the 14 products recognized in the Smart Display categories — the highest number for any TV platform. The five award-winning products are all from Hisense and include three televisions and two projectors. This is an important recognition for both Hisense and […]
AfricaNews from Euronews Goes Live on VIDAA TV Channels Worldwide
AfricaNews from Euronews is now live on VIDAA TV Channels, available to audiences across the globe in both English and French. The channel brings viewers comprehensive reporting on the African continent—covering politics, economics, culture, and social developments—from one of the world’s most respected news organizations. AfricaNews is delivered in two language tracks, with regional distribution […]
Teads and V Launch Innovative TV HomeScreen Partnership Ahead of Peak Shopping Season
Teads, the omnichannel outcomes platform, and V (formerly known as VIDAA), the Smart TV operating system powering Hisense and other leading OEM devices, today announced a multi-year strategic partnership running through 2028 designed to transform how brands engage consumers on the biggest screen in the home. As the centerpiece of this collaboration, Teads will serve […]
Cindie Goes Live on TV Channels in 18 Countries
VIDAA has added Cindie to its TV Channels lineup across 18 markets in the Americas, including the United States, 16 Latin American countries, and the Dominican Republic. Cindie offers a range of lifestyle and entertainment programming designed to appeal to diverse audiences throughout the region. The channel is now live on the VIDAA platform, expanding […]
Coupang Play Strengthens VIDAA’s Offering in South Korea
VIDAA has officially launched the Coupang Play application in South Korea, adding one of the country’s major streaming services to the platform. Coupang Play offers a broad entertainment proposition that includes Korean movies and series, original productions, sports, and international programming. The launch is particularly significant given the importance and sophistication of the South Korean […]
Seven Local-Language Euronews Channels Strengthen News on VIDAA
VIDAA has launched seven localized Euronews channels, significantly expanding the news offering within TV Channels. The new services are available in Polish, Portuguese, Spanish, Italian, German, French, and English. This launch is particularly important because news is one of the areas where localization matters most. Audiences may be following the same major international events, but […]
Last Sprint of Summer. Make It Count.
Before school bags replace beach bags, there’s one last chance to make the most of the holidays. Throughout August, VIDAA users across more than 50 markets can enjoy thousands of hours of free entertainment on VIDAA TV Channels and VIDAA Kids. From blockbuster movies and binge-worthy series to family favorites, cartoons and live sports—including selected […]
Xbox Gaming Is Coming to Millions of V-Powered TVs
The rollout has begun: Xbox app support is arriving on compatible 4K Smart TVs from 2024, 2025, and 2026 Great news for gamers and entertainment enthusiasts alike: V has officially launched support for the Xbox app on select Hisense and other VIDAA-powered Smart TVs and projectors, bringing Xbox Cloud Gaming directly to the biggest screen […]
The rollout has begun: Xbox app support is arriving on compatible 4K Smart TVs from 2024, 2025, and 2026
Great news for gamers and entertainment enthusiasts alike: V has officially launched support for the Xbox app on select Hisense and other VIDAA-powered Smart TVs and projectors, bringing Xbox Cloud Gaming directly to the biggest screen in your home—no console required. This exciting new capability allows users to access hundreds of games through Xbox Cloud […]