V has signed a new advertising partnership with DigitalsCom – The CTV Powerhouse, which will become the official advertising distributor for Prime Showcase in the Turkish market from September 2026. The partnership covers approximately 200,000 Vestel, Hisense and Toshiba Smart TVs powered by VIDAA OS. Prime Showcase is one of V’s most valuable advertising formats because of its position directly on the television home screen. It allows advertisers to reach viewers at the beginning of their TV journey, before they select an application or content.
The proposition combines several of the core strengths behind V’s TV is TV advertising strategy: the scale and attention associated with traditional television, the premium environment of the biggest screen in the home, and the audience intelligence and targeting capabilities enabled by Connected TV. The partnership is also another step in building a stronger local commercial infrastructure for V Ads. Working with a specialist local partner gives V access to relationships with Turkish advertisers and agencies while allowing DigitalsCom to offer its customers premium CTV inventory across multiple leading TV brands. The agreement becomes effective in September 2026.
