Atlanta, January 21, 2025 – VIDAA, a leading smart TV platform used by Hisense, Toshiba, and more than 400 brands worldwide, is setting a new standard in the industry with up to 8 years of updates. With over 30 million connected devices globally, VIDAA continues to offer customers exceptional value by ensuring ongoing support, performance improvements, and enhanced security. This comprehensive support structure includes up to 8 years of support, delivering a smart TV experience that evolves alongside users’ needs.
This bold initiative is underpinned by VIDAA’s brand promise: “Easy. Fast. Secure. Global and Local Entertainment.” At its core, VIDAA provides users with a smart TV platform that’s simple, efficient, and built with longevity in mind. With a focus on seamless access to global and local content, VIDAA ensures that its devices remain at the cutting edge of entertainment technology without needing constant hardware upgrades.
As a part of the 8-year Updates program, VIDAA will ensure that users continue to benefit from the latest innovations in smart TV technology.
VIDAA’s commitment to these updates will bring new features and improved functionality, ensuring customers enjoy a more intuitive and enjoyable viewing experience. It will also ensure that app updates will keep streaming services and other entertainment apps current and fully supported and provide bug fixes and security updates. This will proactively keep users safe in an increasingly digital world. By addressing vulnerabilities and maintaining the integrity of the platform, VIDAA ensures that users’ personal data and viewing experience are protected. This commitment aligns with VIDAA’s promise of providing a secure smart TV environment for its global customer base.
“VIDAA is committed to delivering long-term value to our customers, not just through cutting-edge technology, but by ensuring their devices continue to improve over time,” said Tal Bone, VIDAA’s VP of Product. “This up-to-8-year Updates program reflects our dedication to delivering a smart TV experience that grows with our users’ needs and fulfills our brand promise of making entertainment easy, fast, and secure.”
With more than 400 brands utilizing the VIDAA platform and 30 million connected devices in homes across the globe, this long-term support initiative underscores VIDAA’s leadership in the smart TV space. By investing in sustained updates and security, VIDAA ensures that millions of users can enjoy a future-proof, dynamic, and reliable entertainment experience that adapts to changing needs.
*The availability and duration of software updates for VIDAA OS may vary by TV model (manufacturers), hardware capabilities, and region. Not all VIDAA OS-powered TVs will be eligible for up to eight years of updates. The timing and rollout of updates may differ based on location and other factors. Certain VIDAA OS versions may not be compatible with older TV models due to hardware limitations or partner request. Support and updates for third-party applications and certain features which rely on third party tech, including streaming services, are managed by their respective developers, and VIDAA does not guarantee their continued availability or functionality. VIDAA reserves the right to modify, extend, or discontinue the update program, based on technological, regulatory, or business considerations. Forward-looking statements provided herein are based on available information and are provided “as is” without warranties of any kind and with the understanding that certain aspects may change along such term.
