Pickbox NOW is now live on VIDAA-powered Smart TVs across Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, and Bulgaria, bringing the region’s leading streaming service to audiences through a fast, intuitive Smart TV experience.
The launch provides viewers across all seven markets with direct access to Pickbox NOW’s catalog of European, British, and Korean series, documentaries, and films. Recent additions include the hit Korean drama The Penthouse, launched across all seven territories through a partnership with Canal+ Distribution.
Pickbox has deep roots in the Adria region. Founded in Zagreb in 2013, it was the first SVoD service in the area and has since expanded to become the dominant local platform across Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, and Bulgaria . The service has also expanded into linear broadcasting, operating Pickbox 1 and the recently launched Pickbox 2 channel in Croatia.
The region represents a market where local content is essential to the viewing experience. Global platforms serve a purpose, but viewers expect immediate access to the regional services they know and trust. Pickbox NOW is central to that expectation, and its arrival on VIDAA OS strengthens the platform’s relevance for viewers across the Adria region.
The partnership is grounded in V’s philosophy of enabling content providers rather than competing with them. Pickbox brings its programming expertise and deep understanding of regional audiences; VIDAA provides the distribution infrastructure and content-first interface. Neither party competes with the other—they complement each other.
TV is TV. And great regional content deserves a place on every screen.
