V has officially launched the Amazon MX Player application in India, adding one of the market’s most important OTT platforms to its growing ecosystem.
Amazon MX Player plays a central role in India’s digital entertainment landscape, combining a large free content offering with strong original programming across Hindi and regional languages. Its content spans drama, reality, comedy, youth-focused series, and movies, making it a key destination for Indian audiences.
India remains a strategically critical market for V, driven by rapid Smart TV adoption and high demand for local, accessible OTT services. The addition of Amazon MX Player significantly enhances V’s relevance in the region and strengthens our position as a platform that supports both global and locally dominant streaming partners.
This launch was delivered through close collaboration between V’s engineering, QA, business development, and partner integration teams. Congratulations to everyone involved in bringing this important OTT service to V users in India.
