V has added the Shemaroo application to its platform in India, bringing one of the country’s most recognizable entertainment brands to V-powered Smart TVs.
Founded more than six decades ago, Shemaroo Entertainment has built a vast and diverse catalog of Indian content. The company is widely known for its Bollywood movie library, devotional programming, regional entertainment, and classic television content.
By integrating Shemaroo, V continues to strengthen its position in the Indian market by supporting major domestic content partners and providing viewers with a diverse range of local programming.
The rollout was completed through collaboration between V’s engineering, partner integration, and regional teams, further reinforcing V’s commitment to the Indian entertainment ecosystem.
