ArabyAds and VIDAA have announced an expanded partnership that will bring connected TV (CTV) advertising to Hisense smart TVs in the UAE and Saudi Arabia in 2025. This move signals a growing shift in the MENA region toward digital-first media consumption and offers advertisers a new way to reach audiences through premium, large-screen inventory. By integrating ArabyAds’ demand-side advertising technology with VIDAA’s operating system—pre-installed on millions of Hisense smart TVs—brands will gain direct access to a highly engaged, data-rich viewing audience. The collaboration reflects a broader trend of global CTV ad expansion and underscores the importance of strategic alliances between tech platforms and hardware providers to tap into emerging markets. With the UAE and Saudi Arabia among the fastest-growing regions for digital ad spend, the initiative is poised to reshape how advertisers engage with consumers in the living room. You can find the full release here.
