The VIDAA team, led by CEO Guy Edri and Rajesh Tewari, Manager of Platform Services MEA, recently wrapped up a successful visit to India, reinforcing the company’s focus on one of its most important growth markets. The trip began in Delhi, where the team engaged in a series of productive meetings with key partners, including Network18, Hisense, Toshiba, Havells, Lloyd, and Tata Play. Discussions centered around expanding collaboration, enhancing user experience, and aligning on growth opportunities within India’s dynamic smart TV landscape.
The visit continued in Mumbai, where the team met with partners at the Jio campus to further solidify joint initiatives. They also visited the team at Sony Liv, building the foundation for a strategic content partnership aimed at enriching VIDAA’s platform with more locally relevant content.
An important moment during the Mumbai leg was a face-to-face meeting between Guy Edri and longtime friend and media entrepreneur Neeraj Roy, reinforcing the value of trusted relationships in business and innovation. The trip reflects VIDAA’s ongoing investment in India, both in terms of time and resources. The leadership team plans to return within the next three months to continue building momentum and expanding the platform’s reach. With a rapidly growing market and strong partnerships, India remains a central pillar in VIDAA’s global strategy.
