We’re proud to announce that Hisense and Toshiba TVs will be leveraging the advanced capabilities of the VIDAA OS platform to support and promote Hisense’s global sponsorship of the FIFA Club World Cup. This exciting initiative is the result of close collaboration between the VIDAA and Hisense Europe marketing teams, working together to bring fans closer to the game than ever before. As part of this partnership, VIDAA will launch a dedicated section on the platform that will showcase the tournament and participating clubs in an immersive and engaging way. Viewers will have access to advanced data and real-time analytics, along with rich content on clubs, players, match highlights, team stats, and historical insights — all seamlessly integrated into the VIDAA experience. To support the in-store experience, a promotional video highlighting this activation will also be featured in all retail locations where Hisense and Toshiba TVs are sold, ensuring widespread visibility and reinforcing the brand’s connection to global football. This project not only highlights Hisense’s deep commitment to the sport but also demonstrates how VIDAA’s smart TV platform continues to evolve as a powerful marketing and content engagement tool.
