The Brazilian Olympic Committee today announced its marketing and communications roadmap for the next Olympic cycle, including the launch of a new FAST channel: Time Brasil TV. VIDAA has been selected as one of the first platforms to carry the channel when it goes live in Q4 2025.
Time Brasil TV will showcase exclusive content from Brazil’s Olympic athletes, behind-the-scenes features, and live event coverage in the lead-up to the Summer Games. The announcement was made at a high-profile event attended by top executives from Brazilian broadcasters, global sponsors—including Coca-Cola, Nike, Adidas, VISA, Alibaba, Allianz, P&G, Caixa, Santander—and major stakeholders in Brazil’s sports and media ecosystem.
VIDAA’s inclusion in this initiative marks a significant recognition of the platform’s strength in Brazil—not just as a technology partner, but as a credible media brand and trusted operating system. This milestone reflects deep collaboration, strong regional positioning, and the hard work of teams across our organization.
