German luxury TV maker Loewe has unveiled a new, larger version of its premium concrete TV—and it continues to be built on the VIDAA OS. The product stands out not just for its technical performance—featuring a 4K OLED panel, Dolby Vision support, and impressive audio—but for its bold use of raw concrete as the exterior finish. It’s an ultra-premium device for a very specific audience: design-conscious buyers who view the television as an architectural statement. At the core, however, Loewe once again trusts VIDAA OS to deliver the content experience—ensuring fluid access to apps, channels, and smart features. As Loewe expands its design-led product line, this is a reminder that VIDAA powers not just high-volume models, but also some of the most uniquely crafted televisions in the world.
