V CEO Guy Edri spoke at the inaugural StreamTV Europe conference in Lisbon, presenting the company’s perspective on the future of television and the evolution of the connected TV ecosystem.
In his keynote, Guy addressed key structural challenges facing the industry, including:
- The need for consistent and transparent viewership measurement across platforms
- The importance of aligning advertising pricing with real audience engagement
- The growing fragmentation of content and distribution models
He emphasized that while the industry has achieved unprecedented scale and content availability, it now needs to evolve toward a more sustainable and efficient model.
Connected TV, with its data capabilities and direct user relationships, is uniquely positioned to drive this change. However, success will depend on collaboration across platforms, broadcasters, and advertisers.
Guy’s participation at StreamTV Europe reinforces V’s position as a thought leader in the ongoing transformation of the TV industry.
