V has officially launched the Play application in Belgium, further strengthening its local content offering in the European market. Play is operated by Play Media, a leading Belgian media company known for producing and distributing popular local television content. The platform offers a broad selection of entertainment, including series, shows, and on-demand programming tailored to Belgian audiences. By integrating Play into V-powered Smart TVs, users benefit from seamless access to high-quality local content directly on the big screen. Belgium remains an important market within V’s European strategy, and partnerships with strong local broadcasters such as Play Media are key to delivering relevant and engaging content experiences.
