Amsterdam, Netherlands – September 8, 2026 – V, the global platform company behind VIDAA, today announced a new long-term strategic partnership with Tesla, one of Europe’s leading consumer electronics brands, aimed at expanding the deployment of VIDAA-powered Smart TVs across Western and Eastern Europe.
Under the three-year agreement, Tesla will progressively transition its Smart TV portfolio to the VIDAA platform, with the shared objective of bringing VIDAA across 100% of Tesla’s Smart TV lineup in the region and beyond. The partnership covers Tesla’s complete range of TVs, including entry-level, step-up, and premium Smart TV models, ensuring consistent and high-quality user experience across all segments.
The agreement marks a significant milestone for both companies, combining Tesla’s strong retail presence and growing market footprint with VIDAA’s content-first Smart TV platform. Together, the companies aim to accelerate growth across key European markets while delivering greater value to consumers, retail partners, content providers, and advertisers.
“This partnership is about much more than technology,” said Guy Edri, CEO of V. “It is about combining strengths. Tesla brings strong consumer recognition, market expertise, and retail relationships, while VIDAA brings a world-class Smart TV platform, premium content partnerships, and a rapidly growing ecosystem. Together, we are creating a foundation for long-term growth that benefits both companies and, most importantly, consumers.”
The collaboration is expected to further strengthen both companies’ positions in several strategic markets, including Greece, where Tesla and VIDAA have already established a strong presence and continue to grow through partnerships with leading retailers.
“This partnership with VIDAA represents an important step in the further development of our Smart TV business,” said Miroslav Jeremić, Executive Director of Tesla. “It supports our ambition to strengthen Tesla’s position across European markets and continue offering smart-choice products that combine quality, relevance and value for today’s consumers.”
As V continues its evolution into a broader platform for the connected home, partnerships with leading consumer electronics brands remain a key pillar of its strategy. By enabling manufacturers to leverage VIDAA’s technology, content ecosystem, monetization capabilities, and global scale, V helps partners accelerate growth while delivering premium connected experiences to consumers.
According to Omdia, VIDAA recorded the largest unit growth among global Smart TV platforms between 2023 and 2025, reflecting its rapid international expansion and increasing adoption by both manufacturers and consumers. The platform continues to strengthen its position through strategic partnerships that combine technology, content, and distribution at scale.
The rollout of additional Tesla Smart TVs powered by VIDAA is expected to begin immediately across participating markets.
About V
V is a global platform company dedicated to building intelligent, content-first experiences for the connected home. Through its Smart TV operating system, VIDAA, V powers millions of TVs worldwide and continues to expand partnerships across hardware, content, advertising, retail, and technology ecosystems.
About VIDAA
VIDAA is a high-performance, open Smart TV operating system designed for speed, simplicity, and seamless content discovery. The platform integrates major streaming apps, live content, free streaming channels, and on-demand libraries within a unified interface. According to Omdia, VIDAA recorded the largest unit growth among global Smart TV platforms between 2023 and 2025.
About Tesla
Tesla is a European consumer electronics brand offering a wide portfolio of home appliances and consumer technology products. Its Smart TV lineup is available across numerous European markets and is recognized for delivering quality, innovation, and value to consumers.
For media inquiries, please contact:
Denis Oštir
Senior Director, Communications
+38631233999
denis.ostir@v-home.com
