TV4 Play is now live on VIDAA-powered Smart TVs in Sweden, bringing one of the country’s most popular streaming platforms to audiences through a fast, intuitive Smart TV experience.
The launch provides Swedish viewers with direct access to TV4 Play’s full offering: live television, news, sports, entertainment, Swedish originals, and on-demand programming. The app is available from the VIDAA app store and on the home screen, making content easy to discover and enjoy.
Sweden represents a mature and competitive streaming market. Success here requires more than global platforms alone—viewers expect immediate access to the domestic services they use every day. TV4 Play is central to that expectation, and its arrival on VIDAA strengthens the platform’s relevance for Swedish consumers.
The partnership is grounded in V’s philosophy of enabling content providers rather than competing with them. Local broadcasters remain at the heart of television, and V operates an open platform that connects that content with audiences. TV4 Media brings its programming expertise and deep understanding of Swedish viewers; VIDAA provides the distribution infrastructure and interface that makes content accessible.
The launch also reflects V’s broader strategy in the Nordics: combining global scale with strong local partnerships to deliver a television experience that feels truly local.
TV is TV. And great Swedish content deserves a place on every screen.
