WOW is now live on VIDAA-powered Smart TVs in Austria, bringing exclusive Sky sports and fiction programming to Austrian viewers through a fast, intuitive Smart TV experience.
The app is available through the VIDAA App Store and easily accessible directly from the TV, giving viewers immediate access to WOW’s extensive selection of series, movies, documentaries, kids’ programming, and premium live sports, depending on the selected subscription.
The launch strengthens VIDAA’s premium content offering in Austria and reflects V’s commitment to ensuring leading global streaming services sit alongside strong local and regional content. Austria is a competitive market, and viewers expect seamless access to the services they value most—WOW is central to that expectation.
The partnership is grounded in V’s philosophy of enabling content providers rather than competing with them. WOW and RTL Deutschland bring premium programming and deep market expertise; VIDAA provides the distribution infrastructure and content-first interface that makes great television easy to discover. Neither party competes with the other—they complement each other.
According to Omdia, VIDAA recorded the largest unit growth among global Smart TV platforms between 2023 and 2025, reflecting accelerating international expansion and growing adoption among consumers worldwide.
TV is TV. And premium entertainment deserves a place on every screen.
