AIS PLAY is now live on VIDAA-powered Smart TVs in Thailand, bringing one of the country’s most important streaming platforms to audiences through a fast, intuitive Smart TV experience. The launch provides Thai viewers with direct access to AIS PLAY’s comprehensive content offering. The platform delivers live TV, sports, movies, series, variety shows, anime, and premium entertainment from global partners including Netflix, Disney+ Hotstar, HBO, and Prime Video.
AIS PLAY’s sports portfolio is particularly significant. The platform holds exclusive broadcasting rights for the Bundesliga in Thailand through a three-year agreement starting from the 2026-27 season. It is also the official regional broadcaster for the ATP Tour and LPGA Tour, alongside coverage of the Premier League, NBA, NFL, and Thai League. For Thai sports fans, AIS PLAY is the definitive destination for live action.
AIS PLAY is operated by AIS, Thailand’s leading digital infrastructure provider. AIS serves over 52 million customers, with mobile services reaching over 46.8 million users and broadband serving over 5.2 million households. The platform has approximately 8.15 million monthly active users and generates annual revenue of over 137 million baht.
Thailand represents one of Southeast Asia’s most competitive streaming markets. Local platforms like AIS PLAY are central to how Thai viewers consume content, particularly for sports and live events. The platform’s arrival on VIDAA OS strengthens its relevance for Thai consumers. The partnership is grounded in V’s philosophy of enabling content providers rather than competing with them. AIS brings its programming expertise and deep understanding of Thai audiences; VIDAA provides the distribution infrastructure and content-first interface. Neither party competes with the other—they complement each other.
TV is TV. And great Thai content deserves a place on every screen.
