V has partnered with SMC Media on advertising sales for VIDAA. Effective immediately, SMC Media is offering brands and agencies in Saudi Arabia advertising opportunities on VIDAA, V’s open smart TV platform.
Connected TV is changing how audiences watch, and how advertisers reach them. Viewers increasingly choose between streaming apps, free channels and on-demand content on the same screen. Brands that want to be part of that experience need access to the platforms where it happens.
SMC Media brings the local expertise that makes this possible. It knows the Saudi advertising market and the brands and agencies that operate in it. That makes it a natural partner to bring VIDAA’s advertising opportunities to the Kingdom.
VIDAA provides the platform itself: an open ecosystem delivering premium content, free channels and an intuitive interface. A platform viewers enjoy using is also one advertisers value, because engaged audiences are the foundation of effective advertising.
The partnership reflects V’s broader approach of enabling partners rather than competing with them. V provides the platform, the technology and the audience. SMC Media provides the market knowledge and the commercial relationships. Each side strengthens the other.
For advertisers in Saudi Arabia, the result is a direct route onto the television screen through a partner who understands their market. The agreement is also global in scope, so that route doesn’t stop at the Kingdom’s borders.
V looks forward to building connected TV advertising in Saudi Arabia together with SMC Media.
