Play App Goes Live on V in Belgium

V has officially launched the Play application in Belgium, further strengthening its local content offering in the European market. Play is operated by Play Media, a leading Belgian media company known for producing and distributing popular local television content. The platform offers a broad selection of entertainment, including series, shows, and on-demand programming tailored to […]
“TV is TV”: Guy Edri Highlights Public Broadcaster Role at EBU Horizons

V CEO Guy Edri presented at the EBU Horizons conference in Geneva, a key annual gathering of Europe’s public broadcasters. Notably, V was the only connected TV platform represented, creating a unique opportunity to engage directly with public service media organizations. A central theme of the presentation was: 👉 “TV is TV” From the viewer’s […]
StreamTV Europe 2026: A Defining Moment in Lisbon

StreamTV Europe made its debut in Lisbon this April – and it didn’t take long to establish itself as a key moment for the industry. Over three days, the event brought together leaders from across the streaming ecosystem, all focused on one question: where does TV go next? The answer, echoed across stages and side […]
Meli Play Launches on V, Bringing Mercado Libre’s Streaming Service to LATAM

V has officially launched the Meli Play application across Latin America, adding a major regional digital player to its Smart TV platform. Mercado Libre, the leading e-commerce and fintech company in LATAM, continues to expand its ecosystem into entertainment with Meli Play. The service offers a curated content library aimed at regional audiences, leveraging Mercado […]
Omdia Forecast Positions VIDAA as Europe’s #3 TV Platform by 2026

At the inaugural StreamTV Europe conference in Lisbon, leading research firm Omdia announced that VIDAA is projected to become the number three Smart TV operating platform in Europe by the end of 2026. The announcement was made by Maria Rua Aguete, highlighting two key drivers behind this growth: The continued strong performance and market expansion […]
Guy Edri Outlines V’s Vision for a Sustainable TV Future at StreamTV Europe

V CEO Guy Edri spoke at the inaugural StreamTV Europe conference in Lisbon, presenting the company’s perspective on the future of television and the evolution of the connected TV ecosystem. In his keynote, Guy addressed key structural challenges facing the industry, including: The need for consistent and transparent viewership measurement across platforms The importance of […]
Nolly Africa Channel Goes Live Across Europe, North America, and Africa

V has launched the Nolly Africa channel on TV Channels▶️ across multiple territories, including the UK, United States, Canada, France, Spain, Italy, Germany, and South Africa. Operated by African Movie Channel, Nolly Africa is dedicated to showcasing Nollywood content — one of the largest and most dynamic film industries globally. The channel offers a curated […]
TV Channels▶️ Launches in Israel, Expanding FAST Footprint

V has officially launched TV Channels▶️ in Israel, continuing the global rollout of its FAST (Free Ad-Supported Streaming TV) service. The service provides users with instant access to a curated lineup of channels covering a broad range of genres, including: News and current affairs Movies and entertainment Lifestyle and factual programming Thematic and niche channels […]
Great momentum for V in Kuala Lumpur 🇲🇾

We had the opportunity to present VIDAA OS to Hisense partners from across ASEAN — a significant moment that reflects both the scale of the opportunity in the region and the growing strength of our ecosystem. ASEAN continues to be one of the most dynamic and fastest-growing markets globally for connected TV and digital entertainment. […]
Local Focus Continues: Go Malta and Zebra TV Go Live on V

V has successfully launched two new applications in Europe — Go Malta in Malta and Zebra TV in Moldova — further expanding its localized content ecosystem. Go Malta provides a tailored entertainment experience for Maltese audiences, combining local and international programming within a seamless TV interface. Zebra TV delivers a diverse selection of channels and […]