VIDAA continues to focus on international expansion, with a key leadership visit aimed at accelerating its footprint across Southeast Asia. CEO Guy Edri met with senior leaders from Hisense ASEAN to strengthen operational ties and confirm mutual support for expanding VIDAA OS availability in key Southeast Asian markets. The meeting focused on local enablement, market priorities, and platform positioning as competition in the region intensifies. Guy was joined by Stella Soh, Director of Business Development for Asia and the Middle East, who continues to lead the charge in building relationships and unlocking commercial opportunities across Asia. The discussions signal a joint commitment between VIDAA and Hisense to further invest in the region—ensuring consumers gain access to a seamless smart TV experience tailored to local content needs.



