V has officially launched the Meli Play application across Latin America, adding a major regional digital player to its Smart TV platform.
Mercado Libre, the leading e-commerce and fintech company in LATAM, continues to expand its ecosystem into entertainment with Meli Play. The service offers a curated content library aimed at regional audiences, leveraging Mercado Libre’s strong brand recognition and user base.
By integrating Meli Play, V strengthens its position in Latin America and continues to support major regional partners as they expand into connected TV.
The launch aligns with V’s strategy of combining global platforms with strong local and regional players, ensuring relevant and engaging content for users across diverse markets.
