Ricardo Boer, Director of Platform Services for LATAM, recently represented VIDAA at the official launch event hosted by NOBLEX in Buenos Aires, Argentina. The event showcased NOBLEX’s newest product line, including a range of connected devices aimed at strengthening the brand’s presence across Latin America.
As one of Hisense’s key partners in the region, NOBLEX continues to play an important role in expanding the VIDAA ecosystem. Several of the newly launched smart TVs featured during the event are equipped with VIDAA OS, offered alongside other operating systems. This reflects NOBLEX’s multi-platform approach while highlighting VIDAA’s growing adoption among manufacturers focused on intuitive, user-friendly smart TV experiences.
Ricardo joined NOBLEX leadership, local partners, and industry stakeholders at the event, reinforcing our shared focus on innovation, user engagement, and regional growth. His presence underscores the importance of our partnerships in LATAM and our ongoing commitment to supporting our partners as they bring VIDAA-enabled products to market. This collaboration continues to expand VIDAA’s footprint in Argentina and beyond, as we work closely with regional brands to deliver accessible, high-performance smart TV solutions tailored to local needs.
