V has officially launched the NoorPlay application across the GCC region and Turkey, marking an important expansion of our Middle Eastern OTT ecosystem.
NoorPlay has established itself as a leading streaming platform for Arabic-speaking audiences and viewers seeking Turkish drama and culturally relevant family entertainment. Its content library includes premium series, films, and exclusive programming aligned with regional preferences.
The GCC and Turkey represent strategically important markets for V, with high Smart TV penetration and strong demand for localized OTT services. Integrating NoorPlay enhances V’s value proposition in these territories and supports our strategy of partnering with strong regional content providers.
The rollout was executed through coordinated efforts between V’s engineering, QA, business development, and regional teams.
