V has officially launched the TV 360 application from Bitel in Peru, further strengthening its presence in the Latin American market and expanding its portfolio of telecom operator partnerships.
Bitel, one of Peru’s leading telecommunications providers, offers TV 360 as a comprehensive entertainment service combining live television, on-demand content, and locally relevant programming tailored to Peruvian audiences.
By bringing TV 360 to V-powered Smart TVs, users benefit from a fully integrated viewing experience, with seamless access to their subscription content directly on the big screen.
This launch is part of V’s broader strategy to collaborate with regional telecom operators, enabling them to extend their services into the connected TV environment and enhance user engagement.
Peru continues to be an important market in LATAM, and partnerships such as this play a key role in strengthening V’s local content offering while supporting operator-led ecosystems.
The rollout was delivered through close collaboration between V’s engineering, QA, partner integration, and regional teams
