TV Channels▷ continued its strong momentum in May 2025, delivering a 30% month-on-month growth in viewership compared to April. Even more notably, the service recorded over 100% growth year-on-year compared to May 2024. The success comes from a tightly focused editorial strategy that emphasizes quality over quantity, with a smaller set of well-curated channels tailored to specific audiences. Combined with increased in-app visibility and improved content sourcing, these efforts have transformed TV Channels▷ into a key driver of usage on VIDAA-enabled TVs. As more partners join and new launches roll out, we expect this trajectory to continue into the second half of the year.
