V CEO Guy Edri presented at the EBU Horizons conference in Geneva, a key annual gathering of Europe’s public broadcasters.
Notably, V was the only connected TV platform represented, creating a unique opportunity to engage directly with public service media organizations.
A central theme of the presentation was:
👉 “TV is TV”
From the viewer’s perspective, the distinction between broadcasters, streaming apps, and FAST channels is increasingly irrelevant. What matters is ease of access, discoverability, and a seamless experience.
Guy emphasized:
- The critical role of public broadcasters as trusted content providers
- Their importance in delivering news, cultural programming, and national events
- The need to ensure their content is properly surfaced on connected TV platforms
Public broadcaster content remains among the most anticipated and valued programming in every market. As viewing behavior shifts toward Smart TVs, ensuring this content remains easily accessible is essential.
Guy’s presentation positioned V as a collaborative partner, inviting public broadcasters to work together to ensure their content is visible and prominent within the evolving TV ecosystem.
👉 Full presentation available here:
https://tech.ebu.ch/publications/presentations/2026/horizons2026/smart-tvs-for-content-distribution-vidaa-s-global-strategy
