VIDAA has launched the Thmanyah application on its smart TV platform in Saudi Arabia. This is a strategically significant partnership, as Thmanyah is the exclusive digital home of the Roshni Saudi League, bringing all the live action and analysis of one of the world’s most prominent football leagues directly to our users. Beyond live sports, Thmanyah enriches our platform with its respected library of Arabic documentaries, interviews, and podcasts. This launch, managed by our MENA teams, positions VIDAA as a key entertainment hub for millions of football fans and significantly boosts our competitive edge in the Saudi market by offering must-have local content.
