VIDAA has launched the eVOD application from eTV, one of South Africa’s leading free-to-air broadcasters, on its smart TV platform. This partnership significantly enriches our platform with a vast catalog of premium local content, including popular South African series, telenovelas, and entertainment programs. The launch directly addresses the strong viewer demand for culturally relevant storytelling and strengthens our competitive position in the South African market. This strategic move, executed by our local content and partnership teams, underscores our focus on deep localisation and key partner integrations.
