VIDAA has officially launched the Muzzik application globally, adding a next-generation music service to its content ecosystem. Muzzik TV was created to reimagine music television for modern audiences, positioning itself as a comprehensive alternative to legacy music channels.
The platform delivers:
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17 curated linear music TV channels
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26 radio channels, all editorially maintained
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A broad genre mix including pop, rock, funk, indie, electronic, hip-hop, metal, lounge, and regional Alpe–Dunav–Adria music
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Original television formats, artist interviews, behind-the-scenes stories, and live concert and festival coverage
Designed for multi-platform and multiscreen integration, Muzzik is built to scale across operators, devices, and content platforms worldwide. Its programming blends global chart hits with strong support for local culture and emerging artists, creating a balanced and culturally relevant music experience.
The global rollout of Muzzik aligns with VIDAA’s strategy to offer differentiated, high-quality thematic content beyond traditional TV formats. This launch was made possible through close collaboration between VIDAA’s content partnerships, platform, engineering, and operations teams.
