VIDAA has entered a strategic partnership with Turkish digital advertising leader TVekstra to launch a pioneering Connected TV (CTV) advertising platform in the Turkish market. This collaboration introduces a new, data-driven approach to TV advertising, allowing for precise audience targeting and enhanced campaign measurement on the VIDAA smart TV platform. The partnership is a significant step in expanding VIDAA’s advanced advertising solutions and reinforces our commitment to driving innovation in key growth markets. The launch is the result of close collaboration between our advertising, business development, and technical teams.
Read the full release (in Turkish) here:
TVekstra, VIDAA ile Türkiye’de Connected TV reklamcılığında yeni bir dönemi başlatıyor
