V has successfully launched TV Channels▶️ in India, delivering a curated lineup of 17 local FAST channels powered by RunnTV, a key content partner in the Indian market.
RunnTV specializes in aggregating and distributing local Indian entertainment across multiple genres, offering content designed for lean-back, linear viewing. Through this partnership, V users in India gain instant access to culturally relevant programming directly from the TV interface, without the friction of subscriptions, logins, or app downloads.
India is a strategically important growth market for V, with strong demand for free, accessible, and localized television experiences. This launch represents a key step in expanding V’s FAST strategy across Asia and building scalable partnerships with regional content providers.
The rollout was delivered through close collaboration between V’s content partnerships, engineering, QA, and operations teams. Congratulations to everyone involved in bringing TV Channels▶️ to the Indian market.
