V has officially launched TV Channels▶️ in Israel, continuing the global rollout of its FAST (Free Ad-Supported Streaming TV) service.
The service provides users with instant access to a curated lineup of channels covering a broad range of genres, including:
- News and current affairs
- Movies and entertainment
- Lifestyle and factual programming
- Thematic and niche channels
TV Channels▶️ is fully integrated into the V Smart TV interface, offering a seamless, lean-back viewing experience without the need for subscriptions, downloads, or logins.
Israel represents an important market in V’s global expansion strategy, and the launch of TV Channels▶️ further strengthens the platform’s value proposition by combining accessibility, variety, and ease of use.
The rollout was made possible through collaboration across V’s product, engineering, content, and regional teams.
