The rollout has begun: Xbox app support is arriving on compatible 4K Smart TVs from 2024, 2025, and 2026
Great news for gamers and entertainment enthusiasts alike: V has officially launched support for the Xbox app on select Hisense and other VIDAA-powered Smart TVs and projectors, bringing Xbox Cloud Gaming directly to the biggest screen in your home—no console required.
This exciting new capability allows users to access hundreds of games through Xbox Cloud Gaming with nothing more than a compatible controller and an internet connection. No console, no downloads, and no additional hardware are needed.
Software Update Rollout Now Underway
The rollout of Xbox app support has officially started and will be progressively delivered to compatible 4K Smart TV models from the 2024, 2025, and 2026 product ranges.
Customers with eligible devices will receive a software update notification directly on their TV. Once the update is installed and confirmed, the Xbox app will become available, allowing users to sign in, connect a compatible controller, and start gaming instantly from their TV.
As with all software rollouts, availability may vary by market and model, with updates being released in phases over the coming weeks and months, but will be copleted before the end of the year„.
Console-Free Gaming, Powered by the Cloud
The Xbox app brings the power of cloud gaming directly into the V entertainment ecosystem. Through Xbox Cloud Gaming, players can instantly access a growing catalogue of blockbuster titles streamed directly from Microsoft’s cloud infrastructure.
Popular titles available through Xbox Cloud Gaming include:
- Call of Duty: Black Ops 7
- Hollow Knight: Silksong
- Clair Obscur: Expedition 33
- And hundreds of other games available through Xbox Game Pass Ultimate
Optimized for the living room experience, the service delivers responsive gameplay and high-quality visuals without requiring dedicated gaming hardware.
Turning the TV Into a Gaming Hub
“This launch transforms the TV into a true gaming hub,” said Guy Edri, CEO of V. “By bringing the Xbox experience directly to VIDAA-powered devices, we’re making premium gaming more accessible than ever—fast, simple, and available to millions of users worldwide.”
The addition of Xbox Cloud Gaming further expands V’s vision of creating a complete entertainment platform where streaming services, live TV, apps, sports, and gaming coexist in one seamless experience.
More Entertainment, More Choice
With more than 50 million connected devices worldwide and over 400 brand partners, V continues to expand the possibilities of what a Smart TV can deliver.
The Xbox app represents another major step forward, bringing premium cloud gaming to millions of households and making it easier than ever for users to discover, play, and enjoy their favorite games directly from their TV.
Keep an eye out for the software update notification on your compatible V-powered Smart TV. Once installed, your next gaming session could be just a few clicks away.
